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Don't Be Too Content With Your Content

What you should ask
before contracting a web designer for your practice


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Professional Columns -
WebWorks by Terry Young





WHAT YOU SHOULD ASK
BEFORE CONTRACTING A WEB DESIGNER FOR YOUR PRACTICE




Over the last 21 years, I have spoken with many physicians and practice managers who have contracted a website designer, only to discover that the things they need either can't be done or are expensive extras. To avoid potential issues after it is too late, here are some tips on what to look for, and what to ask the designer before signing anything:


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1. Gauge their experience. This is so very important, especially if you're going to trust them with your practice's online image and reputation. You need to know how long they have been around and what their professional background is. Someone who has only been around for a couple of years and used to be a florist will most likely not be able to provide what your practice needs to be successful online.

Also, if the designer is simply reselling free websites like WordPress, Joomla, or Drupal, you will have ongoing costs and security issues to contend with.    

2. Go through their portfolio. If there are only a handful of sites in their client list, they will not have the experience you need. Also, note the following: if their clients' sites are only pictures of web pages, they may not be real websites. Look in the address bar; if the sites are just folders on their site (e.g. designsrus.com/clientname), they are not real, functional websites.


If the designer is simply reselling
free websites like WordPress, Joomla, or Drupal,
you will have ongoing costs and security issues

to contend with.


There are a few unscrupulous designers out there who claim to have created sites that they have not. Always look at their clients' sites for copyright information (usually at the bottom). If the ‘designed by’ information doesn’t match the web designer’s business name, they are probably hiding something.

3. Have a list of questions pre-prepared. Think about how your practice works and what you feel you will need the site to do. Most practices have particular needs that template sites may not cover.

4. Verify their Google results. Don't just take their word for it when they say they can achieve good placement on the search engines. A quick test is to Google search the designer. See if they are on the first page. Also, go through their client list and Google search each of them. For example, if they have a client who is a dentist in Chesapeake, simply Google 'dentists in Chesapeake', or 'dentists in hampton roads' and see if that client shows up on the first page.

5. Get your own testimonials.
Many sites have testimonials on them from their clients, but it doesn't hurt to go through the client list and contact a few of the companies by phone or email. Have a list of questions ready to ask, especially things like: 'How happy are you with the service?' 'Are you happy with your search results/call-ins?' 'Did quoted prices change during or after the site had been designed?' 'Are you having to pay extra each month to get visitors?'

If you have concerns with your web presence reaching your widest patient base, now is the time to look into our WebUpdate system sites. Not Open Source, they take advantage of advanced SEO, social, and responsive features to give your business the best competitive edge online.

We have been honored to work with Dr. Etheridge and his team at Greenbrier Dental Center for over 14 years. (GreenbrierDental.com).   



















Terry Young is the founder and CEO of Internet Marketing and Design, the award winning web and multimedia design agency in Chesapeake.













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